Are you making these 3 webinar mistakes?
Webinars have become a critical marketing and training tool, especially with coronavirus limiting face-to-face meetings. To attract people to a webinar, keep them engaged throughout — and achieve your overall objectives for the event — you need to avoid these 3 mistakes.
Mistake 1: Treating a webinar like a speech
Webinars are about teaching, not just about presenting . One of the biggest mistakes people make is to treat a webinar like a monologue. Yes, the dynamic is different when there’s no physical audience. But you must still act like the audience is right there in front of you.
Don’t Do Mistake 2: Not forcing your audience to participate
People join webinars with the best intentions, but inevitably the temptation to multi-task creeps in. It’s common to see high initial attendee numbers decline as time passes. You’re responsible for helping people focus, so make it easy — give them opportunities to participate.
- Ask in advance what people want to get out of the webinar — so you can focus on relevant content
- Ask questions regularly — Not just: “Does anyone have any questions?” Instead, ask probing questions the way a teacher would, forcing people to engage with the topic. For example:
- “What would you do in this situation?”
- “In what way can you see this technique helping in your day-to-day work?”
- “What challenges do you see with implementing this?”
- Call on participants — depending on how many people are on your webinar, this is an effective way to maintain engagement. You don’t have to wait for people to raise their hand
Mistake 3: Having ineffective transitions between webinar sections
Transitions are common places for attendees to drop off. Think about where sections start and end, and then plan how you’re going to bring people with you through that shift.
- Have a bank of transition phrases that help you move seamlessly — for example:
- The key takeaway here is…
- This links to what we talked about before, because…
- If you note down one thing on this topic, make note of…
- Use short stories — we’re psychologically programmed to respond to stories , so it’s a handy way to engage people through transitions and bring points to life
- Practice — this is the key to confidence. In our training, we record students and grade their progress to help them boost English presentation confidence