Are you making these 3 webinar mistakes?


Are you making these 3 webinar mistakes?

Webinars have become a critical marketing and training tool, especially with coronavirus limiting face-to-face meetings. To attract people to a webinar, keep them engaged throughout — and achieve your overall objectives for the event — you need to avoid these 3 mistakes.

Mistake 1: Treating a webinar like a speech

Webinars are about teaching, not just about presenting . One of the biggest mistakes people make is to treat a webinar like a monologue. Yes, the dynamic is different when there’s no physical audience. But you must still act like the audience is right there in front of you.

Don’t Do Mistake 2: Not forcing your audience to participate

People join webinars with the best intentions, but inevitably the temptation to multi-task creeps in. It’s common to see high initial attendee numbers decline as time passes. You’re responsible for helping people focus, so make it easy — give them opportunities to participate.

Don’t Do

  • Ask in advance what people want to get out of the webinar — so you can focus on relevant content

Mistake 3: Having ineffective transitions between webinar sections

Transitions are common places for attendees to drop off. Think about where sections start and end, and then plan how you’re going to bring people with you through that shift.

Don’t Do

  • Have a bank of transition phrases that help you move seamlessly — for example:

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